ABOUT US

I said it before and I’ll say it again; necessity is NOT the mother of invention.

Take me for example, as much as I LOVE going to the beach, I’ve always hated packing for it. Taking the time out of my precious beach day to cram everything in a bag is NOT cool. And I’m all about being cool. Combining my laziness, my handsome looks, and my brains together, I DUDZified the everyday boring beach bag into something that’s loved by thousands of customers around the world. After my first breakthrough and the overwhelming positive response from the customers (duh), I decided to keep being lazy innovative and create more 100% Egyptian cotton beach gear that’ll help you kick back, relax, and be cool… just like me. Well, not really because being cool is a serious business… OURS.

With that said, it’s clear that: Laziness is the mother of invention